Today's guests, founder Natasha Sheppard, and co-founder Rowan McAnoy of Curlshoppe, a natural based product for all curls, kinks, and coils. They shared their journey of what it has been like starting their business in an industry that is heavily saturated. Having been friends for many years it was such an organic transition to becoming partners in the company. Natasha began the company in 2015, and Rowan later joined in 2016. Since then the duo have elevated the brand to what it is today. They have wholesale partners across Toronto, Quebec, and internationally in Switzerland, and Atlanta. We discussed the importance of open and honest communication when being in a business partnership, knowing when to invest in marketing and not skimping on quality, packaging, and so much more! Curlshoppe has established an amazing reputation in the city, along with being involved in many sponsored community events. Building a community of their own has been another huge part of their branding, being a positive representation for all the curly heads across the world, and they are also strong advocates for inclusivity for their brand. These ladies are truly a powerhouse and make a phenomenal team! Listen to their full story here and wherever you listen to all podcasts.